从艺术本体论看虚拟偶像的艺术合法性
艺术与传媒
陈蓉 / 深圳出版集团（深圳大学文化产业研究院）
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摘要:如今，虚拟技术正在改变日常生活，虚拟偶像这一概念冲击着传统偶像生产模式，偶像生产的主体被颠倒。日本经济繁盛之下，出现了kawaii文化，这一元素直接影响着日本偶像、虚拟偶像艺术的生产。随着科技的发展，虚拟偶像不断变迁与更迭，直至出现了基于音乐制作软件诞生的初音未来，引发了世界对虚拟偶像的关注。虚拟偶像作为虚拟现实中的拟像符码这一现象，引发学界热议。作为新的艺术形式，虚拟偶像颠覆了传统艺术理论对艺术生产环节的认定。以艺术本体论中的情意合一实相论证虚拟偶像这一艺术现象，由于观众所接收及引发的感情为真实的，可成为参与虚拟偶像叙事的主体，艺术创造的唯一性可变革为大众参与性。
关键词:虚拟偶像 拟像 艺术文化学
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The Legality of Art of Virtual Idols from the Perspective of Artistic Ontology
Chen Rong
Abstract: Nowadays, virtual technology is changing our daily life. The concept of virtual idols impacts the traditional idol production model, and the subject of idol production is reversed. Under the prosperous Japanese economy, the kawaii culture has emerged, and this culture directly affects the artistic production of Japanese idols and virtual idols. With the development of technology, virtual idols are constantly changing, until the emergence of Hatsune Miku based on music production software, which has aroused the world's attention to virtual idols. The phenomenon of virtual idols as simulacrum codes in virtual reality has aroused heated discussion in academic circles. As a new art form, virtual idols have overturned the traditional art theory's recognition of the art production link. This paper demonstrates the virtual idol's artistic phenomenon based on the unity of affection and emotion in the art ontology. Since the emotions received and triggered by the audience are real, they can become the subject of participating in the narrative of virtual idols, and the uniqueness of artistic creation can be transformed into public participation.
Keywords: Virtual Idol; Simulacra; Art and Culture
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原刊《数字人文》2021年第2期，转载请联系授权。
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